Marketing Case Study Levi

Marketing Case Study Levi Levi Strauss Company is one of the worlds leading brand-name apparel marketers with sales across the world. There is no other company with a equivalent worldwide presence in the jeans and casual pants market. Their market-leading apparel merchandise are sold under the Levis, Dockers, and Levis Strauss Signature brands. Today, the Levis trademark is one of the most globally recognized, and is registered in almost over 160 countries. Now, more than ever, constant and meaningful innovation is vital to their commercial success. The global business environment is intensely competitive. Worldwide trade, instantaneous communications and the effortlessness of market entry are among the forces putting greater pressure on merchandise and brand differentiation. To be successful, it is imperative that Levi Strauss continuously change, competing in new and different ways that are relevant to the changing times. What position in the market does Levi occupy (using the strategy clock to characterise its position) A strategy clock is based upon the work of Cliff Bowman. It is another suitable way to examine a companys competitive position by comparing the offerings of competitors The strategy clock allows one to consider competitive advantage in relation to cost advantage or differentiation advantage. (C. Bowman and D. Faulkner Competitive and Corporate Strategy Irwin 1996).There a six core strategic options, one of them are where Levi is positioned and this will be shown below. According to Bowmans Strategy Clock Levis displays Differentiation with price premium. This means that the company has value to its product and the customers to justify high costs. Differentiation is about charging a premium price that more than covers the additional production costs, and about giving customers clear reasons to prefer the product over other, less differentiated products. (Johnson, G Scholes, K 1997) The first indication of Levi been this position is that Levis states that they wanted to avoid price-based competition due to their history of brand recognition and brand loyalty to their customers. Therefore Levi created value to the customers by providing them with customised jeans and accustomed the price according to the Levis brand which carries enough clout to justify a reasonable price premium. Over the years though it seemed that the brand name lost some importance and it was critical for Levi to create valued features to the customers in order to differentiate them from their competitors. The cost structure showed that Levi sold their products through wholesale channels which were then distributed by the retailers. Levi also maintained a chain of Original Levi Stores. These two choices allowed Levis to be closer to the customers and help them satisfy their needs in the search for the perfect fitted jean. The next factor that indicates the position is that Levi emerged with mass production with the use of emerging communication and computer technologies. The concept allowed Levi to find a niche market and help them create a competitive advantage over the competitors by providing customized made jeans. Previously it was thought that highly-customized products were expensive to produce, however with information technology Levi was able to meet the customer needs for flexibility and it created a chance for Levi in becoming more economical. Levi found a way to make a mass production and have services delivered due to the technology. Levi was facing a lot of competitors that provided the low-cost and high volume producers, therefore they had an advantage over the company. The Personal Pair Proposal project allowed a discovery of a niche market and this allowed Levi to create differentiation from its competitors and by adding price premium. Levi wanted to avoid competing against the low-cost volume producers therefore Levi did market research and revealed that only a quarter of women were truly happy with how their jeans fitted them. This project was a jean customisation program that made it possible to approach the customers with having lower distribution costs and unsold inventory. The mass customised program allowed the costs to be lower as well as provide the differentiation advantage due to the reengineering process of new technologies. Therefore the position of differentiation is providing customers with value, medium prices and high perceived value is created for Levi jeans. The fact that there is value added with the service. The proposal of a $15 premium and with focused groups suggested that women would consider the price fair due to them finding a superior fit, which competitors have not done yet. Suggestions have been made that a realistically price would be between $5 and $10. The fact that there is a brand name involved it would not be considered for the premium to be $15 as customers know the quality of the jean that they will be receiving and the knowledge that the jeans are hand sewn. Manufacturing and raw materials will not be affected with the proposal both therefore eliminating unnecessary costs and allowing prices to be reasonable for the customers, which creates more value for differentiation. How confident are you that the Personal Pair project will change the differentiation and low cost trade-off? Levis has a legacy of being very durable and high quality jeans that last at a low cost. Levi is very high quality with a low cost but they somehow are losing favour with their customers. To compete in the always changing market Levis might have to enter into a new market which would be high quality with a high price. Therefore with evidence below I am confident to say that the Personal Pair will change the Low cost trade off. It is almost a must that Levi must change the differentiation and low cost trade-off. This would change Levis motto of high quality for a reasonable price, unless they start a new line to compete in the new market. Levi will move to incorporate a focus differentiation strategy where focus is on the higher end of the jeans market, yielding stronger profit margins due to price premium. The fact that customers expect prices to be higher due to quality the company cannot just reduce the prices even though with mass customisation will be cheaper. The idea of the perceive price has been set in the customers minds and therefore they are willing to pay a higher price for perceived added value to a particular segment, justify a price premium. Therefore it is vital the company prices the jeans correctly because the particulare market segments is not necessarily price sensitive and is willing to pay a higher amount for a jean that they know is going to fit them perfectly and is made of good quality fabrics. The personal pair proposal approach helps the customers who find a array of choices in the market place overwhelming, and to narrow down their specific needs. The Personal Pair Project adds extra value and therefore customers perceive the premium price to be high. These customers are approached and are helped to understand what their needs are, and with the offerings of a customized fitting jean it allowed customers to know that Levi is catering for their need which creates customer loyalty and a strong brand name. The actual manufacture products in a just-in-time fashion respond to specific customer request. What are Levis unique resources and core competence? Resource is any physical or virtual entity of limited availability that needs to be consumed to obtain a benefit from it. (Alexander Osterwalder, 2004) In most cases, commercial or even ethic factors require resource allocation through resource management. (Alexander Osterwalder, 2004) Unique resources are resources that are not easy to copy, incomparable to competitors and create value for the company. A core competency is a specific factor that a business sees as being central to the way it, or its employees, works. (Prahalad, C.K. and Hamel, G. (1990). It provides consumer benefits, it is not easy for competitors to imitate and it can be leveraged widely too many products and markets. (Prahald, C.K. et al (1990). Core competencies are particulare strengths relative to other organizations in the industry which provide the fundamental basis for the provision of added value. Core competencies are the collective learning in organizations, and involve how to coordinate diverse production skills and integrate multiple streams of technologies. (Prahalad, C.K. and Hamel, G. (1990) The core competence of the corporation, Harvard Business Review (v.68, no.3) pp. 79-91). Levis core competencies were found in manufacturing, merchandising and marketing. With regards to manufacturing, Levi has decided to do mass customization for the customers. The mass customization results in them satisfying a number of customers needs and savings cost at the same time by producing in bulk. From a strategic point, the concept is based on finding a niche market. Mass customization uses emerging communication and computer technologies to bypass the limitations of traditional mass production methods. Therefore Levi had a core competency in meeting the customers needs by been more flexible and has greater choice in the market place with the help of manufacturing with the use of technology. In addition, a mass customisation model lowers the costs as well as it provides the differentiation advantage over the competitors, since the re-engineering process is often more efficient once the new technology is applied. Therefore Levi will have this competency of customers loyalty and brand recognition due to their needs been satisfied. The next core competency is merchandising, Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. (Kunz, Grace (2005). In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. Levi is doing this by offering the customers a chance to find the perfect fitting jean. Levi operation equips the store with networked PCs and personal pair kiosks. Customers will be measured and with this technology operation and practice it results in one of 4ÂÂ  224 possible size combinations. The computer generates a code for the number of correspondents. This practice gives Levi a competitive advantage as they would be the first company to offer these unique resources to the customers. Lastly you can see the core competency of Levi in their marketing. Levi is such a well known brand, and is given terms such as authentic, genuine and original. This indicates that they are widely known and considers having customer recognition. Therefore Levi is able to market to their customers that are willing to pay for the quality products. The marketing strategy allowed differentiation to be possible and to offer the customers a new product development of a perfect fitted jean. Levis aspects of the VRIO framework: Valuable: Has a history of Brand Loyalty and Recognition and remains number one internationally in its markets. Rare: Has a strong branding image. Levis is marketed as authentic and genuine and enjoys customer support. Inimitable: Jeans are US made unlike competitors. Levis provides generous packages to employees retention of HR. Organised: Manufacturing is key core competency and is managed to have maximum value for resources (J.F Smith, 06/22/2009). Should Levi go ahead with the joint venture? What would you recommend and why? Yes, Levis should go ahead with the joint venture with Custom Clothing Technology Corporation (CCTC). Levi stands to lose this opportunity to competitors if it decides to not move forward. Market research has shown that more than ÂÂ ¾ of women are not fully satisfied with fit of their jean, this is almost guaranteeing a market segment that will be willing to buy the perfect fit. Low-cost and high value competition makes it necessary to create value features that would differentiate it in the eyes of the consumer. Therefore by joining CCTC, Levi will be able to get the technology expertise on how to create and capture different possible size jeans for different shaped people. Offering this to the customers will allow them to feel that they are been catered for and therefore willing to pay the price in order to feel good. This creates customer loyalty at the end of the day due to customer intimacy, Levi should ensure that the intimacy is marketed and to show the benefits. Levi should at first enter into the proposal cautiously by choosing to enter a test phase before proceeding in joining the full scale project. The result of doing this will ensure that Levi will be making a good decision and know more about what they are getting involved with. Levi will benefit this joint venture in many ways. Firstly with mass customisation and offering the customers a perfect fit can result in Levi to better adapt to the individual needs and wishes. This means that it will result in the customers to less likely switch brands. Levi should also consider the fact that by going into a joint Venture with CCTC and offering mass customisation it will help Levi learn directly from the customers and it will help them identify the new trends and the taste that improves the New Product Development. This is because Levi will be dealing with a variety of customers of different shapes and sizes and needs to understand that they require and look for different styles. Therefore Levi will get a hand full of people to represent the possible sizes and this creates the customer value. This venture can allow more customers needs responded to and therefore by allowing the customers to participate in the New Product Development allows the product to be accepted by the market much faster. Levi will be catering for them and they will respond due to Levi identifying that there is a need for a perfectly fitted jean. Levi must understand that by doing this venture they are responding to the individual needs of the customers. The response of one person will lead to them telling their friends, the word of mouth is a very powerful and very cheap form of communication. Levis Strauss can only benefit from joining the CCTCs approach. At the end of the day it will add value to Levis value chain due to them catering for their customers needs and wants. The fundamental idea in this approach is to gain customers satisfaction and if Levi does not take this opportunity another company will. Creating this system which is driven by the customers demands and specific to the exact needs of their customers CCTC can help Levi ultimately make their business be more aware and learn more about their customers and how to fully achieve customer satisfaction. Without a joint venture with CCTC and outside value chain analysis, Levi might not be able to grasp the actual scope of the opportunities that they were missing out on. This joint venture will help the company adapt to the fast growing industry and competition, it can also help the company differentiation. Due to the fact that the competition is offering lower prices it is vital that Levi offers something unique to the customers. Levi wants to avoid price based competition because they had a history of brand recognition and brand loyalty. Therefore it would be wiser to join this venture with CCTC and create customer value and customer satisfaction. Personal pair was a jeans customisation program which will make the joint venture with Custom Clothing Technology Corporation. Together these companies can enter the mass customisation with the help of technology. CONCLUSION: A valuable lesson that can be taken from this case is how necessary it is to keep up with your brand image and customer loyalty. Being content with one niche in a market such as clothing is never acceptable and is therefore necessary that Levi makes the joint venture successful. Styles, times, and preferences are changing so rapidly, that a clothing line must be able to meet the needs and wants of their customers. While Levis still had a market in the older generations, they were missing out on a huge market that likes to shop and that are looking for the perfectly fitted jean no matter what their size was. The second implication that can be applied to other companies would be their option for strategic alliance. Levis really needs some help in the area of brand image and by collaborating with Customer Clothing Technology Corporation, they will have a whole new consumer market. Levis has learned that they cannot be comfortable in one market for too long because that alienates another market such as the younger generations. Collaborating with CCTC, the company can obtain certain advantages that can only help Levi with the competitive environment. Therefore Levi can improve its customer value chain and achieve maximum customers satisfaction with mass customization. Harvard References: Alexander Osterwalder, 2004 Barney, J.B. and Hesterly, W.S. (2008). Strategic management and Competitive Advantage: Concepts and Cases. 2nd edition. Upper Saddle River, NJ: Pearson Prentice Hall C. Bowman and D. Faulkner Competitive and Corporate Strategy Irwin 1996). Dr Brian Squire, Supply Chain Management Research Group, Manchester Business School, Executive Briefing 2006-04 J.F Smith, 06/22/2009 Johnson, G., Scholes, K, 1997). Phil Dourado, Bart de Boever, Dirk De Vos the annual, organised by ICBI and held in Paris. Prahalad, C.K. and Hamel, G. (1990) The core competence of the corporation, Harvard Business Review (v. 68, no. 3) pp. 79-91. )

War On Drugs :: essays research papers

Have you ever heard the expression â€Å"War on drugs†?. That was first used in 1972 when Richard Nixon described a series of govern-mental programs intended to suppress the consumption of certain recreational drugs. Marijuana was one of them. However the first attack on Marijuana occurred not in 1972 but in1937 when the Marijuana TaxAct was passed. According to Legalizationofmarijuna.com Harry Anslinger (bureau of narcotics commissioner) testified in hearings on The subject that the hemp plant needed to be banned because it had a violent â€Å"effect on the degenerate races.† This referred specifically to Mexican immigrants who had entered the country, seeking jobs during The Great Depression. The law passed quickly and with little debate. Making possession of marijuana a criminal offense has only increased crime rates. As more and more people find it enjoyable to smoke. By legalizing marijuana law enforcement will be utilized somewhere of more importance. Because possession of marijuana is a common criminal offense, jails are over crowded and court rooms are cluttered with marijuana cases instead of real problems. In Amsterdam marijuana was made legal and the result was that Crime rates dropped by 60% and the amount of drug users did not Increase. Now you may be thinking that marijuana is dangerous, you may Be thinking of all the things you’ve heard about marijuana, like it Causes hallucinations, impairs your vision and judgment, and gives you paranoia. Those are in fact things that smoking marijuana can cause. But they are all short term. Do you want to know how many people a year are killed by marijuana and marijuana related deaths? ZERO. There have been no credible reports of death from marijuna. However, 430,000 deaths a year are caused by Tobacco making it The nations leading cause of death. 116,113 total alcohol related Deaths. And 200,000 deaths from prescription drugs. Now with all the illegal drugs combined there (excluding marijuana) there have been14,218 deaths. And remember there have been zero deaths even remotely related to marijuana. Cigarettes are legal although, according to health.com they are more addictive, cause cancer, damage the respiratory system, raise blood pressure, decrease oxygen to the brain and body, and cigarette smoking is a significant risk factor to the cause of emphysema, chronic bronchitis, stroke, high blood pressure and osteoporosis.

Florence Nightingale’s Nursing Philosophy

The nursing profession today is being recognized all over the world due to the recent increase in demand for nursing professionals and caregivers. Today, more and more students are encouraged to take and pursue a nursing degree in college due to the opportunities awaiting them in the medical field—an opportunity which was sparked and started long ago by a caregiver and health care provider by the name of Florence Nightingale. Since Nightingale’s establishment of a concrete nursing philosophy, the nursing practice was never the same. Nightingale’s view on health care was simplistic yet holistic. She believed that nurses are born with a given responsibility on their shoulders to provide humane and sensitive aid selflessly to the sick, to do anything within their power to alleviate the pains and illness of the patients, and to support the professional doctors to the best of their abilities (Kleiman). During Nightingale’s time, the women were experiencing extreme discrimination under the government of Great Britain. The government suppressed the women and prohibited them to contribute in any way to the affairs of the state. Thus, this pushed Nightingale to fight for her point of view as a health care provider and prove the women nurse’s worth (Bruner). She was very strong and firm on her principle which involves providing health care selflessly regardless of gender, with sensitive consideration to the ill and the needy. This humanistic philosophy is what guided Florence Nightingale to push through the now established philosophy of nursing and care giving which has been eternally symbolized by her, holding a lighted lamp which kindles the hopes of the ill. Thus, Nightingale’s philosophy is truly an inspiration. It stands as a reminder for me to stay humble and focused on my future responsibilities as a nurse. It also reminds me of the importance of providing health care without biases and reservation—anyone who seeks medical help is a patient that doctors and nurses should attend to.

Responding to Social, Economic and Political Systems Essay

Social, economic and political systems greatly vary across nations, with the minor and major differences dependent on the very foundations of the social, economic and political structures of these nations. For instance, a third-world country with a predominantly Muslim population has various social, economic and political systems to a first-world nation largely composed of Christians, or the opposite can also be true as well. To a certain extent, these systems develop from the most fundamental needs of the people from their collective experience. Since there is a great deal of differences from among the collective experiences among people, there are also corresponding differences in the way in which these people address these experiences, which is why there has been varieties in the social, economic and political systems worldwide.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Moreover, these systems do not remain in a stagnant stage. Rather, social, economic and political systems also undergo certain changes through certain times, whether periodic or constant change. It can also be said that because of these developments in these systems, there has also been a seeming overlap among them inasmuch as terms such as socio-political and socio-economic systems have emerged. In more recent times, changes in the social systems have taken place largely because of the improvements in the economic status of the nation. Changes in the social systems were also likely the results of the recent events which took place in a particular state. For example, the emergence of India as an economic powerhouse in terms of its capability to produce a large number of outsourcing employees has corresponded to a shift in the social status of the Indians, making those employed as outsourcing agents more informed and well-aware of the latest technological advancements.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   China, on the other hand, has been a growing market in the international economy precisely because of its continuous development in international trade due to its cheap goods from cheap labor. China’s cheap labor stems from the fact that the large population of that nation easily provides available manpower in the production lines. The cases of India and China are only some of the many examples which illustrate the idea that social and economic developments oftentimes comes hand-in-hand. Thus, it can be safe to assume that social, economic and political systems may intertwine with one another, bringing about consequent changes to the other while having a direct impact on the status of that system.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These systems, for the most part, cast direct and indirect influences on the performances of certain organization or agencies operating within a specific location or across several parts from around the world. Direct influences may include but is not entirely limited to political, economic or social systems of a specific nation. The same can also be said of indirect influences although it can further be considered that indirect influences may come from sources external to the regional location where the organization is operating.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For example, political systems can give either stringent or loose regulations on the operations of an agency depending on the context in which the agency is operating. A profit-oriented agency can directly be influenced by political regulations which limit the target market and the employment policies of that agency for instance. Social systems, too, hold a great deal of influence on the overall performance of an agency profiting from the sales of a certain product. In the case of a populated community, chances of marketing a certain product may be relatively higher than marketing goods within a less populated community.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Yet it should also be noted that agencies which are non-profit by nature are equally influenced by social, political and economic systems as well. Since the existence of non-profit agencies do not depend largely on the financing that they can derive from their operations, it can nevertheless be argued that the social, economic and political systems of a specific state can have a different bearing to agencies which are primarily profit-oriented.   A certain state regulation on marketing goods may very well apply to profit agencies. However, non-profit agencies may experience no impact by these state enforced marketing regulations. What largely influences the operating of non-profit agencies in terms of social, economic and political systems can be observed from the very way in which these systems restrict the activities of these non-profit agencies. These non-profiting related restrictions may come in many forms such as restrictions on the scope of the agency’s operation as well as the extent of the agency’s behavior with respect to the existing state laws.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A country under a liberal democratic system will essentially enforce limited regulations on agencies such as non-profit ones so as to give these agencies an organizational type of civil liberties, giving more freedom for these non-profit agencies to exercise their functions and purposes. With these things in mind, the social and political systems of a liberal democratic state will significantly increase the participation of non-profit agencies in exercising their functions, thus giving way to servicing more clients or individuals with the services the agency provides. On the other hand, a nation under an authoritarian regime will most likely restrict the operations of a non-profit agency, placing its activities under close scrutiny of the authorities.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From the examples given, it can be seen that the socio-political composition of a nation or, more specifically, of a government greatly affects a non-profit agency be it in terms of its capability to exercise its functions or its capacity to provide certain services to the people not even as a marketing scheme but as a servicing scheme.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Further, the economic system of a specific country can also influence both the internal and external decisions and actions of a non-profit agency. Japan was once a nation which isolated itself from the rest of the world, making any financial aid from foreign agencies less likely to penetrate the funds of the non-profit agencies within Japan. Although to a certain extent these external financial aids from foreign organization may reach the funds of the non-profit agency in Japan, there could have been difficult obstacles prior to that. More recently, the economic prosperity of Japan and its opening of its borders to the world have nonetheless become contributive events to the welfare of several Japanese non-profit agencies which can make the most out of foreign financial assistance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Moreover, non-profit agencies in third-world countries such as the Philippines can encounter the difficulty of mobilizing its services across communities precisely because these communities come in a large number. The necessity to address the needs of a specific number of constituents in a certain community should first be established. Otherwise it becomes more difficult for the non-profit agency to materialize its goals given the limited amount of resources. In general, the economic system of any given country or community greatly affects the manner in which a non-profit agency addresses this factor and in which the agency allocates its resources.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In essence, political, social and economic systems affect non-profit agencies and that these agencies would have to make the most of what is available in terms of resources. Certain restrictions may be present, yet these things test the integrity of any non-profit agency. Reference Reiner, T. A., & Wolpert, J. (1991). The Non-Profit Sector in the Metropolitan Economy. Economic Geography, 57(1), 23-33.

SNCC book review essays

SNCC book review essays The evolution of SNCC is interesting because it began almost by accident but ended up having a profound effect not only on the Civil Rights movement but on multiple movements for change in the United States during that time, including the growing movement to protest the United State's involvement in Viet Nam. The book also makes an important point about historical movements: no one group will have all the answers any more than any one person will have all the answers. While Martin Luther King and his group, the Southern Christian Leadership Conference, tends to get most of the credit for gaining civil rights for all, they did not do it alone, and sometimes SNCC's contributions both in their actions and in their evolving philosophy were crucial. The book is divided into three major parts: "Coming Together," "Looking Inward," and "Falling Apart." As the author analyzes the actions and thought processes of those involved in SNCC, he reveals a much more three-dimensional picture of the group than people might otherwise be aware of. While the SNCC ended up promoting ideas that were much more radical and confrontational than those of SCLC, those who shaped the group's philosophy were thoughtful, determined people, not just angry young firebrands ready to lash back at a system that had wronged them. The word "non-violent" in their name is not double-talk. They started out embracing a non-violent approach to ending segregation in the south (eventually focusing more on voter registration) and only accepted confrontation as part of their strategy when they realized that non-violence by itself would In the first section, "Coming Together," the author describes the first student sit-in at a lunch counter. Early in February of 1960, four Black students from a Black college in Greensboro, North Carolina, walked into a Woolworth's lunch counter and sat down. This was...

Impact of Industrial Revolution Essay Example | Topics and Well Written Essays - 750 words

Impact of Industrial Revolution - Essay Example However, despite the great attention that I have accorded to the subject, I feel a bit discouraged by the score attained in the assignment previously. My understanding of assessment evaluation as such a paper is that the most important factors that are considered are together with the language competence, proper understanding of the question, the quality of the materials used as well as the ability for a student to express ideas fluently and cohesively. In my personal evaluation of the previous paper written (on impact of industrial revolution), I would reason that my command for English as the formal language of communication is unquestionable. I have a proven command in communication in language as would be justified through the excellent sentence structure, excellent spellings as well as the ability to interlink the points in a logical manner. Besides the ability to write and communicate in English, I have proven capacity to extract information from other written materials and com prehensively relate it to produce such a good flowing and informative paper as that previous paper. Among other strengths that I would be certain of are the capacity to effectively understand an examiners intentions through understanding the question. In this regard, I therefore feel that the assignment was handled effectively and perfectly to warrant a better grade than accorded. However, as it is famously said, man is to error, this position does not refute the possibility of having great weaknesses, which would explain my poor performance. Having studied in detail the question and the skills to tackle such an assignment from my teacher, I stand to be corrected on the weaknesses that I have shown in the assignment. In particular, I highly appreciated the comments from my teacher concerning my assignment. He justifies my poor performance through pointing out certain weaknesses that are portrayed in the paper in general. The comments points out to the first issue that would have led to my poor performance would have been the low quality picture used in the analysis. The picture was not clear and thus presented a problem to any person analyzing it. Besides the weakness of the picture, it was also farfetched from the core idea behind the essay. This would point out to the possibility of poor understanding of the question or task. This points to a possible weakness in my comprehension of that particular task and hence the adoption of a rather wrong approach while addressing the question posed. The comments from the teacher show that my tackling of the industrial revolution was very broad and never warranted the use of the picture as used. The referencing also fell short of expectation in that few sources are sited compared to the breadth of the topic, which would imply the application of other materials, which are not captured. This is a weakness concerning professional academic practices. It is also poor to cited the source of the picture and have the source not referenced again. These weaknesses among others led to the poor performance in the paper as shown by the lecturers comments and would therefore be attributed to personal weakness. Nevertheless, according to my opinion, my weakness is not wholly on poor understanding of the question posed but on the centrally the weakness is in having much of the information I want to write but fail to appropriately present it.

Reaction paper Research Example | Topics and Well Written Essays - 250 words - 6

Reaction - Research Paper Example In the case of Hose, media had an active role, knocking down individual voices of concern, and spreading words contradictory to the reality, igniting hatred in the public minds. I was taken aback by the fact that though the wife of the killed revealed in investigation that Hose committed the murder in self-protection and that there was no rape, no one including the media or government gave attention to the same. I feel that the main reason for this extreme aggression and shameless activities is the self-interest of the media to offer the Whites with the kind of news they loved to hear about the Blacks. As the chapter reveals, so many Blacks met their end almost in the same way. To sum up, I would like to say that government, media, and religion are the only forces powerful enough to make mass movements. Once they are prejudiced, the whole society remains prejudiced. Once this happens, moral values and rational thinking disappear from the minds of even the so-called educated and civilized